When someone wants to know about what you do, they might Google it.

If you have a blog about what you do, your blog might come up in the search results that bring that person to your site.

Here is where different is better because it helps you stand apart from the crowd.

What are you know? Add your personality or character to your blog and let it help you build a brand for yourself.

It's no secret to most of you that the way you get good ranking in the Google is to write fresh, original content on a regular basis. That goes for all types of sites.

This is what blogs are best good for.

Write something newsy, thoughtful, controversial, or opinionated and you'll get noticed in the search engines more easily.

Blogs are easy to subscribe to - with the Web Sonic System your blog has RSS built-in. It's easy to download the plug-in to make it work.

With RSS your followers can get your regular posts sent to their favorite RSS reader or even sent directly to their email. Best of both worlds! Put your readers in your first line of word of mouth advertising. Help them remember you, love you, and buy from you.

The Web Sonic System has the ability for you to go to Ping.fm post your blog.

It will post to your blog along with Facebook, Twitter, MySpace, Google Buzz, LinkedIn, Blogger and many more.

Once your blog is set up you won't need any outside help to keep it going!

Blogs are so newbie friendly, really. The typical person can keep up with a blog and make changes without any headaches. You have the control like a webmaster without all of the head knowledge of a tech geek. Once set up, you can basically just fill in the blanks and press Publish!

Make your own (or other people's) products available for sale on your blog. Do reviews of your favorites as they come to mind. Plug your own goods.

You can have many sales elements on your blog - images of products and text links to your products.

Your customers trust you more when you have a blog - they see you're committed, consistent, and reachable.

You're loved by your loyal fans and followers!

As you post consistently, you'll build a following of people who bookmark your site and return day after day to see what you've said that's new.

Or, if they're not stubborn with technical tools, they'll subscribe to the RSS feed and have your blog words of wisdom come to them!

You will have a reply area on your blog and allow your visitors to reach you if they want to.

And be committed to regular updates.

Don't post daily for 3 weeks and disappear for 5 days without warning.

The key is: be consistent. Post once a day, once a week, or once a month. Whatever. Just be consistent about it!
 

Backlinks - ah yes, the key to ranking well in Google. So, make sure to refer to your main site, if applicable, throughout your blog. Don't overdo this because Google frowns on this if it's forced and too frequent. Just be natural, and you'll notice the difference.

Now, here again you're creating a sort of storefront - a place where people can get to know you better.

Suppose someone came accross your name or a product they will want to know more about you before they buy.

Having a blog lets you address rumors, false information, and other nonsense floating around that was put out there by your competitors to try to tarnish your reputation.

It also lets you be a do-gooder! Helping people in public through your blog aids you in building a stellar reputation on the Internet.

There is nothing that will brand you quicker than a comment on your blog from someone gushing about how much you've helped them out!

There's just something about a blog that says, "I am here - talk to me."

Your blog is a place for you to share your thoughts, ideas and opinions and others can talk back, even if they disagree with you.

When you get feedback or comments left on your site, it all contributes to your rank in Google.

Did you know that 77% of active Internet users read blogs (according to 'Universal McCann', March 2008) - you don't want to be left behind!

Think of the exposure you're missing if you don't have a blog.

Also, one of your best sources for ideas and how to best serve your customer can show up in feedback in your comments section. If they have a problem, you find a solution. Isn't that what we're here for - to solve someone else's pressing, if not desperate problem?